Market Research in the GCC
Market Research in Riyadh
Global Markets runs consumer, site-evaluation and feasibility research in Riyadh from its own office in the city. As a GCC research and business-intelligence firm operating since 2010, we field in Riyadh with local teams and deliver in Arabic and English — for businesses in the Kingdom and for companies elsewhere in the Gulf weighing a Riyadh move.
Research on the ground in Riyadh
Riyadh is where a large share of Saudi market questions get decided — new retail formats, foodservice concepts, real-estate developments and services aimed at the Kingdom's largest consumer base. Global Markets researches the city from inside it: our Riyadh office plans and quality-controls fieldwork street by street, rather than projecting the capital from regional averages.
One example of the kind of brief we take on: ahead of a competitive bid for retail space across the Riyadh Metro network, an international convenience-retail operator commissioned a multi-site evaluation of the candidate locations in its bundle — independent, location-level evidence for deciding where, and whether, to bid.
What we research in Riyadh
Demand sizing and consumer behaviour for city-level launches; site and catchment evaluation for retail, foodservice and service locations (paired with our geo-spatial area and site analysis); pricing studies; mystery shopping against your own service standards; and feasibility studies for entering or expanding in the capital. Every study pairs primary fieldwork with our data-cleaning and validation pipeline so the findings hold up to scrutiny.
Coming to Riyadh from elsewhere in the Gulf
Many of our Riyadh briefs start outside Saudi Arabia — an operator in Kuwait, Oman, Qatar or the UAE asking whether its model holds in the capital. We run the same protocol on both sides of the border, so the Riyadh answer is directly comparable with your home market, and we brief your team in Arabic or English, whichever your decision-makers work in.
Why Global Markets in Riyadh
An office in the city, Gulf-wide coverage since 2010, and delivery in both of the Kingdom's business languages. Riyadh work is scoped as a Riyadh question — city evidence for a city decision — with the wider Saudi and GCC context available when the decision needs it.
Selected work in Saudi Arabia
20+ client studies delivered in Saudi Arabia
Retail site evaluation across the Riyadh Metro network
An international convenience-retail operator engaged Global Markets to evaluate a bundle of candidate retail locations across the Riyadh Metro network ahead of a competitive bid.
Multi-market feasibility for a GCC convenience-retail chain
A GCC convenience-retail chain commissioned feasibility work spanning Saudi Arabia, Kuwait, Qatar and Bahrain to steer its expansion decisions.
Five-market expansion feasibility for a quick-service restaurant group
A regional quick-service restaurant group engaged Global Markets for feasibility work across Saudi Arabia, Kuwait, the UAE, Qatar and Bahrain.
Cross-border mystery shopping for a leading GCC hospitality group
A leading GCC hospitality group used Global Markets mystery-shopping fieldwork across Saudi Arabia, Kuwait, Qatar and Oman to measure service consistency.
Market study for an international café chain's Saudi entry
An international café chain commissioned market work covering Jeddah alongside Kuwait as it weighed its Saudi entry.
Frequently asked questions
Does Global Markets have a presence in Riyadh?
Yes. Riyadh is one of our three offices alongside Kuwait City and Doha, and our Riyadh-based team plans and quality-controls fieldwork in the city directly.
Can you evaluate specific retail or foodservice locations in Riyadh?
Yes. Site and catchment evaluation is core Riyadh work for us — including multi-site bundles, assessed location by location on a consistent basis and paired with our geo-spatial area and site analysis.
We are based outside Saudi Arabia — can you still run our Riyadh study?
Yes. Many of our Riyadh briefs come from companies elsewhere in the GCC. We run the same research protocol in your home market and in Riyadh, so the two read directly against each other.
Do you deliver Riyadh research in Arabic or English?
Both. Fieldwork runs in the respondent's language and reporting is delivered in Arabic and English, whichever your decision-makers work in.
Discuss a project in Riyadh
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